D2C brands have gained popularity in many countries, not just because they sell products that customers need but also because they bring the brands closer to consumers through digital media. In India, a market traditionally dominated by legacy FMCG brands, digital D2C players have managed to disrupt the status quo. Globally players like Casper mattresses, Glossier and Away have gained recognition within a short span of time. In India brands like Mamaearth, Boat, Licious, mCaffeine, The Souled Store have witnessed the same growth trajectories.
As an industry, the D2C segment is growing at a fantastic CAGR of more than 35% (forecast period 2022-2027) which is among the highest across sectors in the current scenario of inflation and recession etc. One of the reasons why more entrepreneurs are entering the D2C segment is that it is less capital intensive especially during the early stages…
