NAB’s David Layer says the stakes are higher than ever
“Just as the introduction of digital radio improved usage of RDS, the introduction of hybrid radio will lead to better usage by broadcasters of digital radio in general, and metadata in particular.”
That’s the opinion of David Layer, the vice president of advanced engineering at the National Association of Broadcasters.
Writing in Radio World’s ebook “Trends in Digital Radio 2021,” Layer says the technologies of hybrid radio and its cousin, audio streaming to computers, smartphones and tablets, are poised to bring new features and functionality to radio, just as digital radio did back in the 2000s.
“Interactivity, non-linear (on-demand) content and rich metadata are going…
