The future of radio broadcasting lies in ones and zeroes, as AM and FM face saturation the world-over.
In South Africa, radio broadcasting remains one of the most preferred modes of information, entertainment and education, while with marginalised communities, it remains the only source of information − this is the case for all three tiers of radio broadcasting (public, commercial and community).
According to the PwC Africa Entertainment and Media Outlook Report 2019-23, at least 47% of South Africans tune in their radios for more than 20 hours each week.
Furthermore, the Broadcasting Research Council’s 2021 statistics show 77% of South Africans listen to radio through traditional receivers, 29% listen to radio via their mobile phones, 12% via TV sets and 1% through computers. The SABC radio services command 73.2% of the market share.
These numbers reflect the important…
