The Media Leader Live @ Connected TV World Summit
TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.
That’s according to Laura Chaibi, international director of ad marketing and insights at Roku, who spoke to The Media Leader during this year’s Connected TV World Summit event in London.
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Chaibi said: “Where a lot of creative tension is [where] TV is going head to head with digital. A lot of these digital solutions have been borderless businesses… they have global solutions that have scaled globally, which are really supply-and-demand ecosystems, and it hasn’t always been necessary to know who are the consumers behind the ad.
“Whereas the television…
