“Today” show co-anchors Savannah Guthrie, left, and Hoda Kotb pose on set at NBC Studios. With … [+]
This week NBCU announced they will be launching via ATSC 3.0 (a.k.a. NextGen TV), a more personalized and hyperlocal viewing experience in four TV stations. NBCU made the announcement with a demonstration at the NAB Show in Las Vegas. The new service will offer, augmented video content, greater viewer engagement, hyper targeted advertising and an improved “real-time” audience measurement allowing for marketers to dynamically insert ads among other improvements.
The product enhancements will automatically be available to viewers with access to NextGen TV. Initially, NextGen TV will be available in four owned and operated NBC and…
