The UK is predicted to lose 2.1m pay-TV subscribers between 2023 and 2029.
That is according to the latest report from Digital TV Research that predicts Western Europe as a whole will lose nearly 9m pay-TV subscribers by 2029, or around 8% of the market.
Germany is expected to lose 2.7m subscribers during the time frame — the highest in Western Europe. Italy and France are expected to lose 1.5m million and 1.1m respectively.
The report notes that this is “nowhere near as bad” as cord-cutting in the US, where pay-TV penetration is expected to drop five percentage points to 53% by 2029.
“Pay satellite TV will be the biggest loser because most direct-to-home platforms do not offer broadband access,” said Simon Murray, Digital TV Research’s principal analyst. “This is not true of Sky, which wants to convert its satellite TV subscribers to its…
