Carolyn Northcote.
I was one of the agency attendees at the recent Future of TV event in Sydney. It was an intense day, filled with presentations, expert panels and various announcements. It was a day with a lot of promise, featuring a number of industry heavy weights on the stage. But it seemed that not many of the speakers dared to ruffle any feathers, and perhaps that’s a genuine risk for these events when the guests represent large agency or media businesses and therefore err on the side of political caution.
The metaphoric theme “TV isn’t dead, it’s just having babies” was cute, but in my mind the Australian ‘babies’ were had 10yrs ago & they are now all teenagers – testing out their boundaries and independence, struggling with communication skills and certain that no one else can see things from their perspective. The mum in me just wants these…
