The Indian Media and Entertainment (M&E) sector grew 20% in 2022 to cross more than Rs 2 lakh crore (USD 26.2 billion), 5% above its pre-pandemic 2019 levels, according to a report released by the Ministry of Information and Broadcasting (MIB) recently.
While television remains the largest segment (followed by digital and Print), TV continues to bleed subscribers as the media consumption pattern and choice of platforms among Indians have changed drastically in the last few years.
Not surprising then that the TV industry’s revenue shrank from Rs 72,000 Cr to Rs 70,900 Cr between 2021 and 2022. It was Rs 78,700 Cr before the Covid pandemic 2019 but dropped to Rs 68,500 Cr in 2020, as per the ministry’s latest statistical book on the M&E sector based on EY estimates.
Digital media, on the other hand, grew the…
