Australian social video monetisation specialist Totem Global has named Jason Behan as director of strategic partnerships.
Jason Behan
Behan’s focus will be leading partnerships with the film and television industry to use Totem’s services to generate new revenue for their catalogues using social platforms.
Totem said that the appointment reinforced its role in the growing social AVOD landscape, with the network now generating over 900 million views on social platforms every month.
Prior to joining Totem Global, Behan held roles including VP, acquisitions at Universal Pictures Australia, leading the acquisition of content across all genres for distribution on a broad range of platforms. Prior to this, he managed local acquisitions for Beyond Rights for its international and home entertainment divisions.
“The global AVOD market is predicted to hit US$259 billion by 2025,…
