- Digital media companies including BuzzFeed, Vice, Vox and Bustle Digital Group are sharpening their focus on core strengths.
- The smaller media companies’ emphasis on differentiation echoes a larger media movement to cut costs and focus on brands.
- Executives are split on whether the digital media industry will have another wave of significant consolidation, especially as companies look increasingly different from one another.
BuzzFeed CEO Jonah Peretti stands in front of the Nasdaq market site in Times Square as the company goes public through a merger with a special-purpose acquisition company on December 06, 2021 in New York City.
Spencer Platt | Getty Images
When a marriage or an engagement fails, it’s common for the participants to take time to work on themselves.
That’s where the digital media industry finds itself today.
After years of focusing on consolidating to better compete with
