Mumbai: The recently released TAM AdEx Report throws light on the advertising taken up by the FMCG sector for the period Jan-Jun’23, in the four mediums – television, print, radio and digital.
Television
In Jan-Jun’23, FMCG ad volumes on television witnessed a growth of 6 per cent over Jan-Jun’22.
As per the monthly ad volume trend of FMCG sector on TV for the period Jan-Jun’23, May’23 had the highest share of ad volumes i.e. 17.5 per cent followed by Apr’23 with 17.1 per cent. On the opposite, Feb’23 observed the lowest share of ad volumes of 15.6 per cent.
Amongst the top categories on TV, four out of the top 10 categories were of food & beverages. Toilet soaps (nine per cent) moved to the first rank in H1’23 over 2nd rank in H1’22. The top 10 categories together added 45 per cent share of ad volumes during Jan-Jun’23.
In terms of the top advertisers,…
