The Super Bowl battle between Kansas City and the Philadelphia Eagles has begun — and off the field, 50-plus marketers are having a battle of their own. They’re trying to reach the more than 100 million people tuning into the Super Bowl broadcast on Fox. It’s a pricey proposition: ads can cost as much as $7 million for 30 seconds.
Many of the ads were released early but there were still some surprises in store for viewers. In its first Super Bowl ad, Dunkin’ Donuts enlisted superfan Ben Affleck and wife Jennifer Lopez.
In the ad, Affleck mans the drive-through booth at a Dunkin’ Donuts in Medford, Massachusetts with a Boston accent and shocks customers. Lopez comes through the drive-through and asks him what he’s doing. “You’re embarrassing me in front of my friends,” he says. “Grab me a glazed,” she demands. Affleck has a long association with the brand, and is…
