Australians streamed 24 billion minutes of premium online video in the first eight months of the year, a new report has found.
According to Media Partners Asia, premium video streaming captured 35% of total online video streaming between January-August 2022.
SVOD platforms drove 70% of premium video streaming, with BVODs taking 30%. Of that SVOD total, Netflix made up 50%, while Disney+ was in second at 16%, followed by Foxtel OTT (14%), Prime Video (9%) and Stan (8%).
YouTube however remained the dominant force across all video streaming, with 58% of all online video consumption.
But while Netflix accounted for half of the time Australia spent streaming SVOD content, the total subscriber numbers are more spread out. SVOD subscriptions in Australia reached 22.1 million at the end of August, up from 19.4 million in Q3 2021. Netflix accounted for 30% of the total, with Disney+…
