PRESS RELEASE
Published May 30, 2023
Plymouth, MI, USA – May 30, 2023 – Authors seeking to become a TV talk show guest must learn to master the fine art of using sound bites. Local and national television thrives on sound bites, those brief, quotable remarks that will be repeated again and again on television news and talk shows. “Sound bites are the pearls that flow out of our mouths into the ears of TV producers and onto the airways,” says book publicist Scott Lorenz of Westwind Book Marketing.
“If you want to be quoted, you must convert the message points in your book into sound bites. To do this, use analogies, bold action words, emotions and personal examples, attacks and absolutes make good quotes and sound bites,” says Lorenz. “The highly personal, classic sound bite has action, emotion, and attacks; all of these elements will work to make reporters swoon.”
Lorenz states that…
