The “new television” connected to the Web and on demand is advancing rapidly and the traditional one is resisting, albeit with difficulty, with the extension of its editorial offer through digital catalogues. This is what emerged from the VI Auditel Censis Report presented in Rome. “The new television Italy”.
Let’s see first some numbers: “ … 2023 will also be remembered as the year of overtaking Smart TVs on traditional TVs: today in Italian homes there are a total of 21 million Smart TVs and 20 and a half million traditional TVs”. In detail, it means that “… 14 million 800.000 families, 60,3% of the total, have at least one Smart TV at home;…
