As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way toward driving conversion.
Online merchants are faced with the challenge of preventing customer drop-off at each stage the buying journey. The friction points leading to cart abandonment — a complicated page navigation experience, unclear checkout processes, redirection to external pages — are mitigated when brands and retailers can offer seamlessly integrated purchasing options.
The PYMNTS Intelligence report “How Preferred Payment Availability Can Reduce Cart Abandonment,” which drew from a survey of more than 3,500 U.S. consumers, found that shoppers abandoned shopping carts on brands’ sites an average of eight times in the last 30 days and six times on retailers’ sites.
By…
