Senco Gold and Diamonds has launched a new campaign starring Sourav Ganguly for its online gold transaction platform named DG Gold. The campaign went live today and shows the current BCCI president and the brand ambassador for Senco Gold & Diamonds since 2015, Sourav Ganguly promoting ‘DG Gold’, the digital gold business of Senco Gold and Diamonds. The ads will run on TV and digital platforms. The campaign is conceptualised by Bang On Content.
The new-age product was launched keeping in mind the extremely-aware Indian millennials who not only know about various asset classes to invest in but also realise the benefits of saving early, Suvankar Sen, MD and CEO, Senco Gold and Diamonds, said. “Through this campaign, our national brand ambassador Sourav Ganguly will be seen in three different avatars, emphasising the key features of DG Gold – Instant Hassle-Free Transactions,…
