Samsung has announced a new brand identity for its TV Plus FAST platform.
The service currently offers more than 1,600 channels globally across 24 countries and 465 million devices. The company said that users streamed TV Plus content for nearly 3 billion hours over the past 12 months.
Samsung said that the new branding signifies its “commitment and investment in the future of FAST,” adding that the platform’s integration on select Family Hub refrigerators in the US and Korea indicates this.
Coinciding with this rebrand are a number of renewed high-profile content partnerships with A+E Networks, The E.W. Scripps Company and BBC Studios. The latter will launch a new channel dedicated to Top Gear, marking BBCS’s fifth channel on the platform.
The rebrand will also bring a refreshed news offering from ABC News Live, CBS News, LiveNOW from FOX, and NBC News NOW,…
