People seem to like their free TV.
Free, ad-supported TV (FAST) is growing faster than both ad-supported streaming and video on demand, according to Kantar.
To take advantage of the trend, Samsung relaunched its FAST platform, Samsung TV Plus, on Tuesday, with new content, including more channels from TV networks such as A+E and AMC.
Viewers can watch content on their Samsung smart TV, phone or tablet … and even on Samsung smart refrigerators (because forget making it all the way to the couch).
The Samsung TV Plus library now has 1,600 international and 220 US channels.
The popularity of FAST is tied to the fact that streaming has hit a saturation point where “there are too many choices for viewers to be able to afford,” said Evan Adlman, SVP of advanced advertising and digital partnerships at AMC Networks, who…
