Attributes from the new platform are said to allow brands for the first time to target audiences based on specific online search behaviours including frequency and intent. Using search data categorised by frequency and intent, which is then matched to Sky’s first party data – advertisers can engage audiences who are in market and actively searching for products and services.
Search Behaviour Targeting identifies people at every stage of their purchase journey, from initial research, through to adding items to their online basket. Seven search behaviour categories are available…
