Rapid TV News – Global SVOD revenues to rise to $124BN by 2028

One of the key market tends of 2022 was the continued rise of advertising video-on-demand, taking market share and revenue from the subscription sector but a study from Digital TV Research is predicting that SVOD will generate $25 billion in additional revenues between 2022 and 202 to total $124 billion.

The analyst’s SVOD Forecasts Update report noted that this growth will come despite most of the major platforms SVOD scaling back their content spend, which it said makes them less attractive to new subscribers. Digital TV Research believes that there is still plenty of growth left in the sector – both from international expansion and as US pay-TV subscribers continue to convert to over-the-top (OTT) services.

Looking regionally, the study predicts that the US will add $5 billion of the added total with…