The Global OTT TV and Video Forecasts report revealed that subscription video-on-demand (SVOD) will remain the principal OTT revenue source, growing by $19 billion between 2023 and 2029 to $127 billion. Advertising video-on-demand (AVOD) revenues are projected to grow faster than SVOD.
Digital TV Research calculates that AVOD revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023. The analyst noted that these figures are lower than its previous edition due to the global advertising slowdown and slower than expected rollouts of hybrid…
