Rapid TV News – Elisa extends reach, customer choice through new smart TV experiences

Estonian multiservice provider Elisa has launched two new smart TV apps to expand the reach of its entertainment service Elisa Elamus to Samsung and LG smart TVs, rounding out its array of supported screens with harmonised cross-device UX.

Elisa launched next-generation hybrid super-aggregated Elisa Elamus in 2021 and the new viewing experiences have been delivered through technology from long-time Elisa technology partner 3 Screen Solutions (3SS). Estonian consumers with connected TVs can join Elisa’s DVB-C (cable), DVB-T (terrestrial) and IPTV customers in enjoying content seamlessly enabled in a customised, intuitive experience powered by the 3Ready product framework.

3Ready Control Center provides Elisa with real-time control over presentation of content, features and branding of all apps from one unified location. It can also A/B test, and dynamically adapt and improve…



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