Sky Media can now harness granular details about people’s vehicles, from make and fuel type to MOT date, to improve AdSmart targeted advertising. This follows an exclusive partnership with the ‘digital garage’ Regit, which is being described as a first for automotive.
Sky Media advertisers can now benefit from the insights contained in Regit’s first-party data (with all the usual privacy protections) in another example of how the company is taking television targeting to the next level. Sky Media recently announced its ability to use online search behaviour as a guide to interests and buying intent.
Sky Media is the advertising arm of Sky. Regit is described as the UK’s leading digital garage, helping motorists buy, sell and maintain their vehicles online. Regit holds vast amounts of data relating to its users’ vehicles, such as model, age and length of ownership, plus…
