The Western Europe OTT TV & Video Forecasts report predicts that the UK will account for $10 billion of OTT revenue by 2028, with Germany at $8 billion and France $7 billion. From the $18 billion additional revenues, the UK will contribute $3.6 billion, Germany $3.6 billion and France $2.3 billion.
Looking at platforms, the study believes that advertising video-on-demand (AVOD) will grow faster than subscription offers, with AVOD revenues set to increase by $10 billion between 2022 and 2028 to reach $16 billion. SVOD revenues are calculated to total $24 billion by 2028, up from $17 billion in 2022.
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