The Africa OTT TV and Video Forecasts report showed that this would represent marked growth from the 8 million projected for the end of 2023. Yet despite what would be fast growth, the regional SVOD penetration will remain low, with only 7.7% of African TV households paying for at least one subscription by 2029.
Digital TV Research added that the African SVOD market would show very marked individual and language-based characteristics. It noted that the SVOD sector in Anglophone Africa is evolving into a battle between Netflix and local player Showmax. The…
