STAMFORD, Conn.—A new poll brings good news to local TV stations as the U.S. mid-term elections head into the fall. According to a new Spectrum News/Morning Consult poll on sentiments about and trust of local news, nearly 50% cited TV as their most important source of local news, more than any other outlet. In addition, the vast majority of Americans (87%) are satisfied with the coverage of local news in their community, and 83% find local news coverage on television and radio to be most trustworthy. Spectrum News is the brand for a slate of cable news television channels owned by Charter Communications.
More than three-quarters (77%) of respondents think that local news provides viewers with important information about their community, as well as critical national news. And 72% of respondents agreed that local news helps enact positive change in their local community, while 63%…
