Veni, vidi, vici in Latin means – He came, he saw, he conquered! At least this has been the state of affairs in the case of two general elections in India held in 2009, 2014, and 2019. It is already being speculated that Prime Minister Narendra Modi-led government may once again come back into power. The last two general elections saw the Bharatiya Janata Party (BJP) sweep itself into victory thanks to what is now touted to be a smart marketing strategy.
Ad insertions by political parties increased 190% on television in 2019 when compared with 2019, data from TAM Media Research revealed. While the ad insertions growth was just eight percent in 2019 over 2014. Even ad insertion on print increased by 25% in 2014 when compared with 2009, in 2019 ad insertions dropped to the level of 2009. Political ads on radio clocked a four-fold rise in 2014 over 2009 and a 4.7-time growth in…
