Future of Video research workshop addresses growth in OTT video consumption
DALLAS, Dec. 7, 2022 /PRNewswire/ — Parks Associates’ fifth annual Future of Video: OTT, Pay TV, and Digital Media, December 12-14 at the Marina del Rey Marriott, begins on Monday with the pre-show research workshop “OTT Market & New Era of Video Consumption.” The workshop features in-depth sessions analyzing hybrid business models, measurement challenges, consumer trends in service stacking and viewing habits, and new strategies and innovations that can improve the user experience and reduce churn.
The firm released its Top 10 list of SVOD services last week, which revealed Prime Video overtaking Netflix for the top spot in the US markets. At Future of Video, the research firm will share insights on…
