Open Standards Spur Innovation in Media and Entertainment

A scene from Pixar's 'Coco.'
In Pixar’s ‘Coco,’ every element in the fantastical Land of the Dead is a USD asset. Image courtesy of Disney/Pixar.
  • In media and entertainment, relying on proprietary software often leads to siloed workflows, lost data, and poor collaboration.
  • Open standards are the remedy: These industry-established guidelines democratize software across applications and platforms.
  • Aligning the industry to open standards benefits everyone, improving workflows and supporting growth to meet the high demand for content.

Back in the 1970s, Sony introduced Betamax to the consumer video market. It was a high-quality format with superior resolution compared to its lower-cost competitor, VHS. But Beta tapes only worked on Sony systems, which required consumers to purchase their expensive machines. Meanwhile, VHS tapes could be played on any VCR. Beta was Sony’s proprietary model while VHS was…



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.