The new ATSC 3.0 digital TV broadcasting standard (aka NEXTGEN TV) that’s been made available in an increasing number of US cities continues its steady growth trajectory, with stations in 50-plus markets and reaching 55 percent of households now having been upgraded from the ATSC 1.0 standard.
ATSC 3.0 tuners can be found in select sets sold in the US dating back to 2020, with some of the best 4K TVs from LG, Samsung, Sony, and Hisense all providing the feature. The benefits that ATSC 3.0 brings over the older digital high-definition TV standard include 4K resolution high dynamic range video, Dolby Atmos and DTS:X immersive audio, and Dolby dialogue enhancement and volume levelling features. Also, since it’s IP-based, two-way data-streaming is supported to bring an interactive component to TV shows and sports.
Because it’s broadcast TV with ads, those new features will come…
