Just a few short weeks after Nielsen CEO David Kenny told Adweek the company was “making real progress” on earning back its accreditation status, the Media Rating Council lifted its suspension imposed in 2021.
Top line
The MRC first stripped Nielsen’s accreditation of its national ratings in late 2021 after the measurement giant admitted to lowballing audiences nationally and locally early in the pandemic, potentially costing clients millions of dollars.
Now, Nielsen has put in the work to regain its status and industry trust, making it the only nationally accredited measurement company ahead of the 2023 upfronts.
Between the lines
The reinstatement does not include the digital TV ratings component of Nielsen’s Television Audience Measurement service, nor Nielsen’s Local Market Television Service, which remain in a suspended status and under review.
Nielsen’s…
