The NHL’s newest form of arena signage is in place for this season. Digital ads are being projected along the boards for fans watching game broadcasts.
The ads, which took seven years to develop, are the NHL’s latest revenue source, joining ads on jerseys and helmets.
Fans watching games on television or streaming have been exposed to these digital ads during the first few nights of the 2022-23 season.
The @NHL is replacing traditional signage on rink boards with virtual ads using digitally enhanced dasherboards.
(via @wyshynski) pic.twitter.com/7lqfiatiq8
— Sports Business Journal (@SBJ) October 3, 2022
But there are early glitches with the technology.
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Here is what you need to know about the new NHL digital dashboard ads.
When did the NHL put digital ads on the boards?
The 2022-23 NHL season is the…
