Although it’s been just a few weeks since Netflix rolled out its campaign to crack down on password sharing among its U.S. subscribers, early results show a significant increase in new subscriptions.
According to researcher Antenna, May 23-27 marked Netflix’s four single largest days of new subscriptions in the U.S. since Antenna began tracking the service, with nearly 100,000 new subscribers on two of those days.
Average daily sign-ups to Netflix reached 73,000 during the four-day period, a +102% increase from the prior 60-day average. These exceed the spikes in sign-ups Antenna observed during the initial U.S. Covid-19 lockdowns in March and April 2020. Cancels also increased during this period, but not as much as sign-ups. The ratio of sign-ups to cancels since May 23rd is up +25.6% compared to the previous 60-day period.
In 2022, in response to a…
