“They all laughed when Edison recorded sound” – George and Ira Gershwin
I believe Thomas Edison invented the concept of interactive TV right after he recorded sound. OK, maybe not, but I know from personal experience how many decades this holy grail has been around, to truly marry “content and commerce.” At NBCUniversal’s third annual developer conference, One23, the company promised not just a future but even a present where this might mean big business in the U.S. media advertising market.
NBCU’s One23 agenda stretched far more widely than interactive TV. In advance of One23 I spoke with Linda Yaccarino, the Chairman of NBCU Global Advertising…
