Katharina Behrends
MediaForEurope (MFE), the pan-European group formerly known as Mediaset, has announced the hire of a former NBCUniversal exec to oversee its growing business in Germany.
Katharina Behrends will join as general manager for DACH on October 1. She will be responsible for overseeing MFE’s corporate engagement and activities in Germany, Austria and Switzerland, and will work closely with and report to the MFE executive board. One of her primary tasks will be to expand MFE’s presence in the region and open a German office in Munich.
Behrends joins having spent the past 15 years in a variety of leadership positions at NBC Universal Networks including as managing director of global networks and previously as managing director for Central and Eastern Europe. She is credited as playing a pivotal role in successfully establishing the pay TV business model in the…
