- Media companies, including NBCUniversal, Disney and Warner Bros. Discovery, will make their annual pitches to advertisers during their Upfront presentations this week.
- This year’s events come in the midst of a soft advertising market and the Hollywood writers’ strike, as well as accelerated cost-cutting by media companies.
- Advertisers will likely increase spending on ad-supported and so-called FAST options this year as cord-cutting accelerates. Franchise-related content will continue to take a big role.
Los Angeles, CA – May 02: WGA members take a selfie before heading to the picket line on the first day of their strike in front of Paramount Studios in Hollywood on May 2, 2023. The union were unable to reach a last minute-accord with the major studios on a new three-year contract to replace one that expired Monday night. (Genaro Molina / Los Angeles Times via Getty Images)
Genaro Molina…
