“The habits of Belgian television viewers have changed radically in recent years. While the consumption of content has never been as important as it is today, the gradual abandonment of linear in favor of time-shifted puts pressure on current advertising models in the local media landscape”, justify the telecom operator and the media group.
In this context, the local media sector is increasingly calling for a rethinking of existing models.
>Read also: Skipping ads soon to be over: after Telenet, what will Proximus, Voo and Orange do? Not necessarily the same…
personalized ads
Concretely, the reading of programs recorded on VTM channels will soon be preceded, on certain TV Boxes, by one minute of compulsory advertising. Subject to the customer’s consent, these advertising spots will be personalized in order to be better suited to their interests. In the rest of the program,…
