Distributors of live sports programming need to be willing to play on both linear and digital TV platforms in an effort to effectively reach sports fans and maximize revenue opportunities, according to executives speaking at the Next TV Summit.
With live sports programming continuing to drive ratings for linear broadcast and cable channels, executives speaking at the “Live Sports: The Last Unbundle?” panel Tuesday — part of NYC TV Week — said that high-profile sports events will not aggressively migrate to streaming services in the near future. That doesn’t mean that streaming services aren’t a suitable and lucrative destination for live sports programming in an effort to reach cord-cutting sports fans.
“There will continue to be this hybrid; there’s not going to be a single solution for any league or broadcaster,” FIFA Plus head of audience Laura…
