The online digital advertising industry is booming. And while this is great news for advertisers and marketers everywhere, fraudsters are rubbing their hands together in glee.
By: Eduardo Aznar, Opticks
Worldwide digital ad spending is expected to exceed $571 billion in 2022 alone. While this is great news for the industry, it also presents fraudsters with a landscape of opportunities to exploit. In fact, the latest research shows that the digital ad industry will suffer $81 billion in losses in 2022 — an increase of over 15% from $65 billion in 2021.
Thanks to ad fraud methods such as bots and click farms being hidden by geo-masking and data center traffic, your campaigns can be exploited from anywhere in the world. However, while every advertiser in every country is at risk,…
