If there’s a case to be made for Nielsen, it’s the fact that it got every single agency and TV advertiser aligned on how to measure a TV campaign. In the good old days, Nielsen ensured there was order and harmony.
As it relates to streaming TV, it’s err… different. Nielsen got dethroned before it could even establish itself in the world of streaming TV. And now there are too many new players (e.g. Samba TV, VideoAmp, Comscore, etc.) to drive industry consensus and uniformity.
The net result: streaming ad providers operate under very few guidelines and even less oversight when it comes to measuring the impact of streaming ad spend.
This is hurting brands. While the dialogue has mostly focused around fraud and brand safety, there’s an even more common…
