India’s rising income and aspirations will drive out the smaller televisions soon from the market, and we are talking about 32 inches here which were once considered to be big enough for an Indian household that had perhaps just shifted to the LED TVs.”A lot of people were in denial mode but there is a major market shift. 55 is the new 32 for TVs,” said Avneet Singh Marwah, CEO at Super Plastronics Pvt Ltd, which is a brand licensee of five major global brands – Thomson, Kodak, Blaupunkt, Westinghouse and White-Westinghouse (trademark of Electrolux).
Yet, this potentially implies more than just consumers’ increasing preference for viewing thrilling sports or dramatic productions on a bigger screen. While various indicators, spanning from lipstick sales to first date spending to men’s underwear purchases, provide insights into a nation’s economic status, we shouldn’t be surprised if…
