For a long time television has remained as a preferred medium for advertisers and brands to reach their target audience. However, the rapid transition to digital during the pandemic period has given this medium a leg-up. So much so that GroupM is its ‘This Year Next Year’ ad spends forecast earlier this year projected that digital ad spends will overtake TV ad spends for the first time in 2022, registering a growth of 33 per cent. According to the report, digital advertising is expected to surge to capture 45 per cent share, ahead of TV’s 39 per cent share. The report also pegged India’s total ad spends to reach Rs 107,987 crore in 2022.
As we enter the last quarter of the calendar year 2022, Adgully looks back at how TV advertising has grown during the year and whether it will lose out to digital. This is not the first time that television has…
