In the 2022 midterms, Latino voters reinforced their power as the second-largest voting bloc in the United States.
These voters, who account for nearly 35 million people, or 14%, of the US voting electorate, both tilted the balance for Democrats in key battleground state Senate races in Pennsylvania, Arizona and Nevada and secured a Republican hold in Florida. Since 2018, the number of Latino voters has grown by nearly 5 million people, accounting for more than 60% of newly eligible voters.
But Latino strategists, pollsters and advocacy groups say both parties are still missing the mark. They argue Democratic and Republican campaigns continue to treat Latino voters like a monolithic group, failing to contact and reach out to voters early and invest in ads grounded in what communities themselves care about. As Latino operatives ascend the ranks in independent political action committees…
