In this special guest feature, Alex Persky-Stern, CEO of Waymark, discusses how AI is opening a path to offset a number of challenges faced by media companies – especially in the local advertiser market. Waymark is using creative AI to make professional video production easier than it’s ever been. The tech startup has combined breakthrough generative models to become the first natural-language video creation platform. With their tool, anyone who can type basic instructions can produce ready-to-air commercials fit for TV, CTV, and digital.
It’s a hard time to be in media. In recent weeks, Warner Bros. Discovery, Paramount Global, Comcast, Gannet and Vice Media have all slashed their workforces. Disney, Roku, and AMC Networks have announced that they plan to do the same.
Bracing for the worst makes sense. Media companies face high inflation, slow ad revenue growth,…
