HDTV? That’s So 2003. Here’s What’s Next

A lot more bells and whistles are coming to your TV if Sony , Sanyo and Panasonic have anything to say about it: Brighter displays. Internet streaming. 3D. They’re all coming to a living room near you.

The days of plunging prices aren’t over for plasma or LCD TVs, but they won’t continue their freefall for long. iSuppli, a market research and consulting firm specializing in electronics, expects prices for 42-inch and smaller screens to stabilize by 2011 for plasma sets and by 2012 for LCD.

That means profit margins at manufacturers will fall—and fast. And that’s why the hunt is on for the next great thing.

The most imminent contender is the Internet-enabled…



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