Gracenote, the content solutions subsidiary of Nielsen, has launched the Gracenote ID Distribution System, designed to enable content owners and creators to use Gracenote IDs to manage their content, streamline distribution and ensure their brands are represented and discoverable on major streaming services, connected TV devices and MVPDs.
At launch, Gracenote ID Distribution System is available in North America, Europe and Latin America.
Gracenote IDs are unique identifiers for TV shows and movies which are broadly deployed throughout the global entertainment ecosystem.
These IDs link data assets related to programmes such as descriptions, genres, cast lists, imagery, and programme availability on a platform.
They can also enable personalised recommendations within individual video services and universal content search and discovery across streaming, MVPD, CTV, on-demand and…
