Direct-to-consumer marketers are spending more of their advertising budgets on connected TV and over-the-top, according to a survey from Digital Remedy.
Digital remedy found that 57% of the DTC marketers who bought CTV in the first half of 2023 said the plan to spend more this year compared to a year ago. That’s up from 43% a year ago.
The marketers said the top reasons they were buying more CTV were access to higher quality inventory (40%), brand-lift measurement capabilities (38%),
The survey found that 65% of the DTC marketers boosting CTV spending in 2023 were buying CTV for the first time. Among those marketers increasing CTV spending, 61% said the ad dollars were coming from other media channels, while 39% said their budgets had been increased, allowing them to spend more on CTV.
Also Read: Digital Remedy, Oracle Moat See 85% Reduction in Invalid CTV Traffic
The DTC…
