Direct Digital Holdings said it is working with FreeWheel’s Beeswax programmatic platform to give advertisers expanded access to ad inventory in multicultural programming on connected TV.
Direct Digital Holdings is a Black-owned tech company that is listed on NASDAQ and works with multicultural and general market publishers.
“The media and marketing landscape today is very nuanced – from fast-changing innovations to constant industry fragmentation to audiences that are becoming increasingly more diverse and harder to reach, across multiple screens,” said Mark Walker, CEO of Direct Digital Holdings.
“Taking that into account, we sought a partner who brought a real-time, holistic understanding of the ecosystem, as well as a track record of creating simple and much needed, innovative solutions that remove friction and address and resolve the…
