Revenue from OTT platforms globally will reach US$243bn in 2028, up from US$157bn in 2022, according to UK analysis firm Digital TV Research.
About US$17bn of that will be added in 2023 alone, as revenue from AVoD services rises faster than that from SVoD.
In 2022, AVoD revenue stands at US$38.3bn, which will increase to US$45.2bn in 2023 doubling to US$90.6bn in 2028. SVoD revenue will see slower growth, from US$103.5bn in 2022 to US$112.1bn in 2023 and US$132.3bn in 2028.
Rental revenue will rise from US$7.9bn in 2022 to US$8.5bn in 2023 and US$10.2bn in 2028, while download-to-own/electronic sell-through revenue will increase from US$7.6bn in 2022 to US$8.3bn in 2023 and US$9.8bn in 2028.
The top five countries will command two-thirds of global OTT revenue by 2028. The US will remain the dominant territory by some distance, with its share of global revenue reaching 42% by 2028. US…
